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Stakeholder Report:
Progress and Performance at mycommunityinfo.ca,
July 2001 - October 2006

Stephen Cummings, Project Manager

Mycommunityinfo.ca (MCI) was developed by municipal and senior governments to provide one-stop access to government and public sector community information. The City of London and County of Middlesex provide continuing support on behalf of the founding group.

Services
MCI provides search engine services to the public using Google technology. The community process aggregates information published by the community to the Internet, providing keyword searching of that knowledge base. There is also dedicated site search for select municipal organizations. MCI also publishes Life Events Bundles, bringing together diverse sources of information that bear on singular events such as Moving to London-Middlesex and Having a Baby. A third service is the database capture of query strings sent to the Search Engine. These query strings are valuable data for analyses of what people look for and what language they use in searching.

Scope of Knowledge Base
MCI serves two communities, Middlesex-London and the Region of Waterloo, comprising a population of about 750,000 people. MCI currently indexes 165,252 municipal and community web pages in Middlesex-London and the Region of Waterloo. The pages are published by 198 public sector organizations in Middlesex-London and 25 in the Region of Waterloo (see list). The community search function also provides one click access to all Provincial (approximately 421,000) and all Federal web pages (approximately 9,050,000).

MCI has solved a Google technical problem that allows MCI to index the contents of certain databases, including the Business Directory of the London Economic Development Corporation, the event calendar of London Arts Council and the Service Directories of the SW Ontario regional health information service, TheHealthLine.ca.

Access to Services
MCI has a stand alone web site with a search function, the Life Events Bundles and information about MCI.

Most traffic comes to the MCI search engine from remote access points. These remote access points are configured as a Searchbar displayed on the web sites of participating organizations. The Searchbar provides easy access to either site search or community search, and is provided at no cost to select municipal organizations.

Full search service sites (includes site and community searching):

Site search only is available at:

The number of web sites including either links or clickable MCI logos that take users to the MCI search page is unknown, but does include instances from both the public and private sectors.

The query database currently contains 1,893,197 privacy-protected query strings. Access to the MCI database is restricted to research purposes such as the doctoral analysis currently underway by a University of Western Ontario student in the Faculty of Information & Media Studies or to Searchbar participants who wish to analyze traffic to their own web sites.

Performance Measures
Traffic to the MCI web site derives primarily from people searching for information contained in MCI's Life Events Bundles, and arrives most often from the search engines of MSN, Yahoo! and the generally available public Google. Monthly average individual user hits on the MCI web site from November 2005 to October 2006 is 84,774.

Queries sent to the MCI search engine from MCI's web site and all remote access points for the same period average monthly 69,340.

Aggregate annual traffic to MCI services (hits plus queries) based on the 12 month period is 1,849,368.

Capacity for Growth
The current license for the Google Search Appliance allows for 500,000 web pages. MCI is now indexing a total of 165,252 web pages. The margin of capacity to usage suggests that MCI can sustain an expansion of service to 3 - 5 county-sized service populations without license adjustment. There are technical and administrative service support costs that accompany expansion. However, with license adjustments the Search Appliance can support indexing for up to 3,000,000 web pages, or enough to support localized, customized government and public sector indexing for all of SW Ontario.

Sustainability and Cost-Benefits
At the current level of performance and financial contributions involving Middlesex-London plus the Region of Waterloo, MCI is sustainable indefinitely.

Total cost of the project since July 2001 has been roughly $800,000. Current annual cost is approximately $0.04 per capita for the 750,000 population service base.

Because the process of citizen inquiry is automated through search engine technology, the on-going costs to government for social policy implementation are minimalized, and because the publishing efforts of public sector organizations and government are optimized, the citizen benefits.

An informed citizenry is MCI's most important product.
 

 
 
 

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